It Is Worth It.

In 2004, Dave Thompson and Randy Twaddle were casually discussing why they love Houston and why the city has such a bad rap. They coined the phrase “Houston. It’s Worth It.” and since then, the saying has become Houston’s “unofficial slogan.” Their HIWI campaign was executed in stages, beginning with a website where Houstonians could voice their passion for a city that is constantly misunderstood to a book release touting over 250 photos.

Thompson and Twaddle partnered with the Houston Center for Photography to create “Houston. It’s Worth It. – Show Us Why,” an open-call exhibition in which Houstonians were asked to submit their personal photographs relating to life in their city. The pictures have been assembled into a 300+ page art-quality coffee table book.

Don’t miss the much-anticipated launch of HIWI The Book. If you live in Houston, mark your calendars for Thursday, November 29 from
 6:30 - 9:30PM in the Lawndale Art Center parking lot. Proceeds from the book sales will benefit Lawndale Art Center’s programs.