Wednesday, April 29, 2009

In a Constant State

There's no denying the consistency of Kate Spade's branding. Whether mixing patterns or taking a graphic approach, their identity remains cohesive season after season. I love when a company is so sure of itself.

Then:


Now:

20 comments:

safe said...

the color setup is GREAT!! everything is so in your face.

www.amersafeschool.com

Alina said...

I love it! The colors, the Style, the Vintage Feel. Yummy!

Jenny O said...

Congrats on being listed under Blogs of Note! I love your Blog!!!

The Beauty File said...

They really are excellent branders. I particularly LOVE the photo of the girls reading in the aisle. So so pretty!

Sarah's Fab Day said...

I agree! I always love their marketing.

Liz Powers said...

agreed-- I always want to jump into her ads.

Iva said...

OMG!! Love the pictures! Thank you Courtney!

Chris said...

I think Andy has a large input into the advertising. Love Jack Spade as well.

Karen said...

I'm so obsessed with her ad campaigns that I have a bunch of them hung up in my apartment! It's AMAZING! Thanks for more examples :)

Style Court said...

Courtney -- I feel the same way. Love the consistency. Brilliant color. The way they do classic with a bite.

The Squirrel Girl said...

OMG I know! I have them all saved on my computer and switch out the images as my desktop background. I always look forward to seeing the new seasonal campaign!

allie in g'town said...

Kate Spade ads always stop me dead in my tracks

Jessica said...

Kate Spade really is amazing...

Haven and Home said...

Love these images!

SparkerShop said...

I love these images! The "now" photos from their Spring '09 campaign were shot in my neighborhood.
I just did a little write up about it on my blog (where there's video from the campaign too!).

www.sparkerblog.blogspot.com

M said...

I like it...

Enjoy the photo shoot in the city! :)

Mademoiselle Frou-Frou said...

i'm such a huge Kate Spade fan - they've really turned the brand around in the past year or so. i think i've bought at least 6 things from her store in the past year!
xox

you said...

fabolous

royaltygirl said...

The Kate Spade Fall 2009 Look Book is great! Check it out at http://katespadelookbook.com

I am totally crazy for this stuff! It is the best yet! I love the jewelry, shoes and dresses bags etc all working together for one powerfully terrific look.

hye-in hailey choi said...

thanks Courtney!
i really love all of the photos on your blog, but it's just so awesome when one of them seems to strike the exact mood at the moment :)