I've always loved the look of natural woven jute rugs, especially when layered with other rugs like in designer Kristan Cunningham's living room.
But they usually feel quite rough, and frankily I have no use for anything remotely abrasive in my home. However on a desperate whim to break up our stark marble floors, I purchased West Elm's Jute Diamond Rug. We finally unrolled it last night and I nearly threw myself straight on top. It's seriously soft, thick and comfortable, and I do believe I've been converted to the jute side.
[photos via Apartment Therapy.]